An Entrepreneur is someone with Extroverted, Observant, Thinking, and Prospecting personality traits. They tend to be energetic and action-oriented, deftly navigating whatever is in front of them. They love uncovering life’s opportunities, whether socializing with others or in more personal pursuits.

Life is either a daring adventure or nothing at all.


Entrepreneurs always have an impact on their immediate surroundings – the best way to spot them at a party is to look for the whirling eddy of people flitting about them as they move from group to group. Laughing and entertaining with a blunt and earthy humor, Entrepreneur personalities love to be the center of attention. If an audience member is asked to come on stage, Entrepreneurs volunteer – or volunteer a shy friend.

Theory, abstract concepts and plodding discussions about global issues and their implications don’t keep Entrepreneurs interested for long. Entrepreneurs keep their conversation energetic, with a good dose of intelligence, but they like to talk about what is – or better yet, to just go out and do it. Entrepreneurs leap before they look, fixing their mistakes as they go, rather than sitting idle, preparing contingencies and escape clauses.

Never Confuse Movement With Action

Entrepreneurs are the likeliest personality type to make a lifestyle of risky behavior. They live in the moment and dive into the action – they are the eye of the storm. People with the Entrepreneur personality type enjoy drama, passion, and pleasure, not for emotional thrills, but because it’s so stimulating to their logical minds. They are forced to make critical decisions based on factual, immediate reality in a process of rapid-fire rational stimulus response.

This makes school and other highly organized environments a challenge for Entrepreneurs. It certainly isn’t because they aren’t smart, and they can do well, but the regimented, lecturing approach of formal education is just so far from the hands-on learning that Entrepreneurs enjoy. It takes a great deal of maturity to see this process as a necessary means to an end, something that creates more exciting opportunities.

Also challenging is that to Entrepreneurs, it makes more sense to use their own moral compass than someone else’s. Rules were made to be broken. This is a sentiment few high school instructors or corporate supervisors are likely to share, and can earn Entrepreneur personalities a certain reputation. But if they minimize the trouble-making, harness their energy, and focus through the boring stuff, Entrepreneurs are a force to be reckoned with.

Most People Don’t Listen Well Enough

With perhaps the most perceptive, unfiltered view of any type, Entrepreneurs have a unique skill in noticing small changes. Whether a shift in facial expression, a new clothing style, or a broken habit, people with this personality type pick up on hidden thoughts and motives where most types would be lucky to pick up anything specific at all. Entrepreneurs use these observations immediately, calling out the change and asking questions, often with little regard for sensitivity. Entrepreneurs should remember that not everyone wants their secrets and decisions broadcast.

Sometimes Entrepreneurs’ instantaneous observation and action is just what’s required, as in some corporate environments, and especially in emergencies.

If Entrepreneurs aren’t careful though, they may get too caught in the moment, take things too far, and run roughshod over more sensitive people, or forget to take care of their own health and safety. Making up only four percent of the population, there are just enough Entrepreneurs out there to keep things spicy and competitive, and not so many as to cause a systemic risk.

Entrepreneurs are full of passion and energy, complemented by a rational, if sometimes distracted, mind. Inspiring, convincing and colorful, they are natural group leaders, pulling everyone along the path less traveled, bringing life and excitement everywhere they go. Putting these qualities to a constructive and rewarding end is Entrepreneurs’ true challenge.

Entrepreneur Strengths

  • Bold – People with the Entrepreneur personality type are full of life and energy. There is no greater joy for Entrepreneurs than pushing boundaries and discovering and using new things and ideas.
  • Rational and Practical – Entrepreneurs love knowledge and philosophy, but not for their own sake. What’s fun for Entrepreneur personalities is finding ideas that are actionable and drilling into the details so they can put them to use. If a discussion is completely arbitrary, there are better uses for Entrepreneurs’ time.
  • Original – Combining their boldness and practicality, Entrepreneurs love to experiment with new ideas and solutions. They put things together in ways no one else would think to.
  • Perceptive – This originality is helped by Entrepreneurs’ ability to notice when things change – and when they need to change! Small shifts in habits and appearances stick out to Entrepreneurs, and they use these observations to help create connections with others.
  • Direct – This perceptive skill isn’t used for mind games – Entrepreneurs prefer to communicate clearly, with direct and factual questions and answers. Things are what they are.
  • Sociable – All these qualities pull together to make a natural group leader in Entrepreneurs. This isn’t something that they actively seek – people with this personality type just have a knack for making excellent use of social interactions and networking opportunities.

Entrepreneur Weaknesses

  • Insensitive – Feelings and emotions come second to facts and “reality” for Entrepreneurs. Emotionally charged situations are awkward, uncomfortable affairs, and Entrepreneurs’ blunt honesty doesn’t help here. These personalities often have a lot of trouble acknowledging and expressing their own feelings as well.
  • Impatient – Entrepreneurs move at their own pace to keep themselves excited. Slowing down because someone else “doesn’t get it” or having to stay focused on a single detail for too long is extremely challenging for Entrepreneurs.
  • Risk-prone – This impatience can lead Entrepreneurs to push into uncharted territory without thinking of the long-term consequences. Entrepreneur personalities sometimes intentionally combat boredom with extra risk.
  • Unstructured – Entrepreneurs see an opportunity – to fix a problem, to advance, to have fun – and seize the moment, often ignoring rules and social expectations in the process. This may get things done, but it can create unexpected social fallout.
  • May Miss the Bigger Picture – Living in the moment can cause Entrepreneurs to miss the forest for the trees. People with this personality type love to solve problems here and now, perhaps too much. All parts of a project can be perfect, but the project will still fail if those parts do not fit together.
  • Defiant – Entrepreneurs won’t be boxed in. Repetition, hardline rules, sitting quietly while they are lectured at – this isn’t how Entrepreneurs live their lives. They are action-oriented and hands-on. Environments like school and much entry-level work can be so tedious that they’re intolerable, requiring extraordinary effort from Entrepreneurs to stay focused long enough to get to freer positions.


People with the Entrepreneur personality type are definitely the life of the party. With an enviable imagination and invigorating sense of spontaneity, Entrepreneurs are never boring. They love exploring interesting ideas, both in discussion and by going out and seeing for themselves, which means that Entrepreneurs always seem to have some fun activity hidden up their sleeves. At the same time, Entrepreneur personalities are easy-going, tolerant, and charming, making them naturally quite popular.

When I Have an Idea, I Turn Down the Flame…

Hands-on, physical activities like team sports are Entrepreneurs’ idea of fun, and these environments give them plenty of chances to make new friends. There is little difficulty for Entrepreneurs here – they seem to get along with just about everyone, and make new friends wherever they go. Entrepreneurs live in the moment, and as a naturally confident personality type (especially if they are Assertive as well), they don’t worry much about what others think of them. This attracts friends who share their attitude and zest for life.

While not opposed to long philosophical discussions, and often enjoying the intellectual exercise, Entrepreneurs are unlikely to develop friendships based solely around one-on-one discussions about European economic challenges and the role of religion in politics. Straightforward to the point of being blunt, Entrepreneurs call it like they see it, and an honest opinion in debate is a sure thing. But at their hearts, Entrepreneurs are people of action, preferring to do what can be done than to talk about what might someday be.

…Eventually It Builds Up and Explodes – That’s My Idea

Sitting idle, especially in boredom, is the bane of Entrepreneurs’ existence.

Exploration, excitement, adrenaline and risk – Entrepreneurs’ friends should be prepared for all of these things. Often enough they’re happy to perform for the crowd, but they also tend to encourage their friends to join in. Most personality types might take “thanks but no thanks” personally, but Entrepreneurs are comfortable with who they are, and are more likely to just shrug their shoulders and move on with those friends who are game for adventure.

Career Paths

When it comes to Entrepreneurs’ career options, “action” is the word of the day. People with the Entrepreneur personality type think on their feet and are great at making quick decisions in the heat of the moment. At the same time, they’re affable people who always seem to make friends and connections wherever they go. Popularity and solid networking can be huge assets in the working world, and Entrepreneurs nail it.

This social intelligence, combined with Entrepreneurs’ natural boldness and improvisational skill, makes sales, business negotiations, marketing, even acting – any tense, competitive environment – a great fit. Entrepreneur personalities trust themselves to make the right call. Risks, big and small, are a part of life, and Entrepreneurs don’t sit around waiting for some boss at the top to tell them what to do. This can get Entrepreneurs into trouble, but often enough it’s exactly what’s needed, and can boost them up the career ladder just as well.

It’s hard to imagine Entrepreneurs choosing secure but boring jobs over less stable but more exciting careers.

Restrictions, rules, highly structured environments – these are great ways to drive Entrepreneurs crazy. People with this personality type live life on their own terms, and this makes them brilliant business people and freelancers. These roles also allow them to delegate the more tedious aspects of work, the accounting, meticulous research and so forth, to those better suited.

Entrepreneurs are curious, energetic people with a taste for action. There are those who analyze and manage the logistics of public safety resource distribution, and there are those who drive the ambulances, patrol the streets, and save lives with their own two hands – Entrepreneur personalities are the latter. They are highly observant yet impatient, enabling them to take in the whole of a situation at a glance, and act. Any emergency response role is great for Entrepreneurs, whether it be as paramedics, police officers, or soldiers.

There’s Nothing to It – Just Sit Down and Bleed Your Passion

This quality of living in the moment and craving immediate results for their efforts translates well into another field: sports. The thrill of competition, of pushing themselves to the physical limit to rack up just one more point for the win can have no comparison for Entrepreneurs. Whether they are on the field as athletes themselves, coaching from the sidelines or commentating from high above, people with the Entrepreneur personality type revel in well-honed team effort and a well-executed plan, and any of these positions makes a fine line of work for them.

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Few personality types are as charming and attractive as Entrepreneurs. Known for their ability to improvise and focus completely on the present, Entrepreneurs are great at finding exciting new things to explore and experience. Entrepreneurs’ creativity and down-to-earth attitude are invaluable in many areas, including their own personal growth.

Yet Entrepreneurs can be easily tripped up in situations where their focus on practical matters is more of a liability than an asset. Whether it is finding (or keeping) a partner, reaching dazzling heights on the career ladder, or learning to plan ahead, Entrepreneurs need to put in a conscious effort to develop their weaker traits and additional skills.

What you have read so far is just an introduction into the complex concept that is the Entrepreneur personality type. You may have muttered to yourself, “wow, this is so accurate it’s a little creepy” or “finally, someone understands me!” You may have even asked “how do they know more about me than the people I’m closest to?”

This is not a trick. You felt understood because you were. We’ve studied how Entrepreneurs think and what they need to reach their full potential. And no, we did not spy on you – many of the challenges you’ve faced and will face in the future have been overcome by other Entrepreneurs. You simply need to learn how they succeeded.

But in order to do that, you need to have a plan, a personal roadmap. The best car in the world will not take you to the right place if you do not know where you want to go. We have told you how Entrepreneurs tend to behave in certain circumstances and what their key strengths and weaknesses are. Now we need to go much deeper into your personality type and answer “why?”, “how?” and “what if?”

This knowledge is only the beginning of a lifelong journey. Are you ready to learn why Entrepreneurs act in the way they do? What motivates and inspires you? What you are afraid of and what you secretly dream about? How you can unlock your true, exceptional potential?

Our premium profiles provide a roadmap towards a happier, more successful, and more versatile YOU. They are not for everyone though – you need to be willing and able to challenge yourself, to go beyond the obvious, to imagine and follow your own path instead of just going with the flow. If you want to take the reins into your own hands, we are here to help you.

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